INSIGHTS
SEO + performance + conversions
Short, actionable posts — written for business owners who want results.
Why “pretty” websites don’t rank
Design helps, but structure and intent are what drive traffic. Here’s what actually matters.
SEOBespoke vs template websites: the real cost over time
Templates can look fine on day one — but growth exposes the cracks.
SEOHow we structure websites for SEO from day one
SEO isn’t a bolt-on. Here’s how we build foundations that rank and compound.
ConversionHomepage sections that actually convert visitors
The sections that turn visitors into enquiries — without feeling salesy.
SEOWhy hand-coded sites outperform WordPress for SEO
Speed, control, and clean structure — plus when WordPress still makes sense.
PerformanceCore Web Vitals without sacrificing design
Keep premium UI and modern motion while staying fast and stable.
PricingHow much should a website cost in the UK?
What you should expect to pay, what you actually get, and red flags to avoid.
ProcessHow long does a website take to build?
A realistic timeline breakdown — and why “fast builds” often fail later.
Local SEOWeb design in Essex: what businesses should look for
How to choose the right partner locally — and avoid expensive mistakes.
SystemsWhen you need more than a website
Signs you’ve outgrown “just a website” and need portals, bookings, or automation.
SEOSEO isn’t dead — it’s just changing
What’s changing, what still matters, and how to adapt for modern search.
StrategyWhy custom websites win long-term
Templates are quick. Custom builds compound through structure, control, and scalability.
LaunchWhat happens after your website launches
Launch is the start. Here’s what to expect — indexing, iteration, and compounding SEO.
GuidesChoosing the right web developer: questions to ask
What to ask, red flags to avoid, and what good answers actually sound like.