One of the most common questions we’re asked is how long a website actually takes to build. The honest answer is: it depends on the goal of the site, not just the number of pages.
A rushed website might go live quickly, but a properly built website — one that ranks, converts, and scales — needs a clear process.
The short answer
For most professional websites, a realistic timeline is between 2 and 6 weeks. More complex builds can take longer, especially when custom systems or integrations are involved.
What actually affects the timeline
1. Scope and complexity
A simple brochure site with a handful of pages is very different from a site that includes booking systems, portals, or automation.
- Static brochure site → faster
- Bespoke SEO-first site → moderate
- Web apps / dashboards → longer
2. Content readiness
Projects move faster when content is clear early on. Waiting for copy, images, or approvals is one of the most common causes of delays.
3. Decision speed
Clear feedback keeps momentum. When decisions drag on, timelines stretch — even if the build work is complete.
A typical website timeline (realistic)
Week 1: Discovery & structure
- Define goals and audience
- Map page structure and intent
- Plan SEO foundations
Week 2–3: Design & layout
- Visual direction
- UI layout and section flow
- Conversion and trust placement
Week 3–4: Build & optimisation
- Hand-coded development
- Performance optimisation
- Responsive testing
Week 4–5: Content integration & polish
- Final copy and imagery
- Micro-interactions and animations
- SEO checks
Week 5–6: QA & launch
- Cross-device testing
- Final sign-off
- Deployment and indexing prep
Why “super fast” builds can be risky
A website built in a few days usually skips steps:
- No real SEO structure
- Rushed design decisions
- Poor performance optimisation
- Minimal testing
That often leads to rebuilds later — which costs more time and money overall.
Can a website be built faster?
Yes — but only when:
- Scope is tight and agreed upfront
- Content is ready
- Feedback is quick
- No complex systems are involved
Speed should be a byproduct of clarity, not a replacement for quality.
Final thoughts
A good website takes time because it’s doing more than just existing online. It’s representing your brand, guiding users, and supporting growth.
A few extra weeks at the build stage can save months of frustration later.