CASE STUDY
Ewing Law
A premium legal website rebuild designed to feel trustworthy and high-end — with authority-led content structure, conversion-first CTAs, and SEO foundations built in from day one.
BUILD VIDEO
Walkthrough + design decisions
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THE GOAL
Premium trust + clarity
Create a confident first impression for legal clients, with a calm premium look and simple enquiry pathways.
THE BUILD
Authority-led structure
Structured pages around intent: services, credibility, team proof, FAQs, then direct contact.
THE RESULT
Higher-quality enquiries
Better user flow, stronger trust signals, and improved clarity on what the firm offers and how to start.
KEY FEATURES
What we built
Service pages built for intent
Clear service layout with proof, process, and FAQs — designed around real search behaviour.
Trust signals throughout
Team presentation, credibility cues, and confident CTA placement to reduce hesitation and increase contact.
Fast, stable performance
Built to load quickly and remain stable — improving UX and supporting SEO fundamentals.
Conversion-first CTAs
Clear “start here” actions placed where clients need them — not buried at the bottom of the page.
SEO-ready foundations
Strong headings, clean internal links, schema-friendly structure, and a layout built to scale with more content.
OUR PROCESS
How we approached the redesign
Legal sites must be calm, credible, and clear. This build focused on premium design with structure that supports ranking and conversions.
1) Intent mapping
Identified the services clients search for and structured pages to match high-intent queries.
2) Premium UI direction
Clean typography, controlled spacing, and a refined look built for trust and clarity.
3) Conversion flow
Designed each page to reduce hesitation and guide users into a confident enquiry.
4) Performance + SEO foundations
Optimised structure and load performance to support Core Web Vitals and crawlability.
5) Scalability
Built the layout to expand with more services, FAQs, team pages, and future content without a rebuild.
VISUALS
Screenshots / highlights
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READY WHEN YOU ARE
Need a premium legal website that converts?
We build fast, structured websites that help professional firms win more enquiries.