Website pricing in the UK ranges from a few hundred pounds to tens of thousands — and the reason is simple: you’re not just paying for “a website”, you’re paying for a system that should bring you leads, build trust, and support growth.
A cheap website can still look good. But if it’s slow, unclear, and not built for SEO, it becomes an expense rather than an investment.
Why website pricing varies so much
The price depends on:
- How custom the build is (template vs bespoke)
- How many pages and how unique they are
- Whether it includes SEO foundations
- Whether you need systems (booking, portals, admin tools)
- The quality of design, copy guidance, and structure
Two sites can look similar visually — but be completely different under the hood.
Typical UK pricing bands (and what you actually get)
£300–£800: “Starter / template”
This is usually:
- A template or page builder
- Minimal SEO
- Generic structure
- Limited customisation
Fine for a basic online presence, but not ideal if you want strong SEO or premium trust.
£1,000–£3,000: “Professional brochure site”
This is typically where you start seeing:
- Better structure and page clarity
- Custom sections and layout choices
- Performance considerations
- Proper on-site SEO foundations
For many local businesses, this band offers the best balance of quality and value.
£3,000–£7,500: “Premium bespoke + SEO-first”
This level usually includes:
- Fully bespoke design and build
- Strong internal linking and content hierarchy
- Higher-end motion and UI polish (without slowing the site)
- SEO strategy baked into structure
- Conversion-led layout decisions
This is ideal if you want the website to actively generate leads long-term.
£7,500+: “Systems and custom web apps”
This band is for websites that include:
- Dashboards / portals
- Booking engines and admin panels
- Automation and integrations
- Ongoing feature development
At this point, you’re building a platform — not just a website.
Red flags to watch out for
- No mention of structure or SEO foundations
- Everything is “included” but nothing is defined
- Heavy page builders with slow performance
- No clear process or timeline
- No ownership / handover plan
A better way to think about price
Instead of “what’s the cheapest website I can get?”, ask:
- Will this website bring me enquiries?
- Will it rank for what I offer?
- Does it represent my brand properly?
- Can it scale without needing a rebuild?
The right website price is the one that supports growth — not the one that feels cheapest today.
Final thoughts
You can buy a website for £500. You can also buy a website that becomes a lead generator for years. The difference is structure, intent, and execution.
If you’re investing in your business, your website should be built like an asset.